Archive for Online Games

Word Games – An Evolution

I love playing word games to improve my vocabulary as well as socialize. Word games, such as Scrabble, are a great way to exercise the mind. This applies not only to adults like myself, but also to the younger generation that may not always be the most attentive when it comes to learning new things in school. However, when presented with a game, the young mind will often find itself much more receptive to learning.

Word games such as Scrabble are ubiquitous in the sense that they can be played in multiple formats. The most commonly known is the simple table top board game. Getting my family and friends together to play a board game provides a fantastic way to break away from the technological distractions that we are constantly being bombarded with and allows for us to interact socially with one another. While exercising the brain, we can also enjoy the time spent in one another’s company. This can be doubly true for children who have grown up with technological advancement like the Internet that tend to push face to face socialization to the wayside.

Of course, there is something to be said about the ability to play games, like Scrabble, on the go. Mobile phone technology allows for games to be played against a computer, or even against friends, no matter where they are. I can challenge my own vocabulary and spelling skills wherever I am, and can play against friends who have the same game on their phone, even if we’re separated by hundreds of miles. It’s not as social as playing in the same room, but it still offers a fun way to play a game with a friend.

Social media sites have several word games available. These games can not only be played with and against my friends, but against users all over the world. This allows for an enormous level of challenge as I can match wits with players in other countries. This can come in handy if I don’t have friends readily available to play either the board game or the online game and if I’d rather face a human being then a computer. The enormous popularity of social media websites ensures that there will always be human competition available. Of course, care should be taken when letting smaller children play these games online, as they can run into some less then savory characters if an in-game chat is present.

While the importance of face to face socialization cannot be stressed enough, it is nice that challenging and mind bending word games are available to be played in so many different ways. By taking advantage of the various mediums that games like Scrabble now inhabit, I’m sure of finding a great challenge no matter where I am.

 

J. Sample is a blogger, gamer, and lover of online technology. She became fascinated with the evolution of games and gaming on a family vacation in the Midwest.

Female Players Reign Supreme in Casual Online Games

  By: R.L. Fielding

Online games offer an equal opportunity for women of all ages to get in on the fun – and advertisers are taking notice. In fact, a study by game industry research firm DFC Intelligence reveals that advertisers spent close to $150-million to buy space on casual game sites or in the games themselves in 2006, up from $74-million in 2002.

What’s behind this shift? Advertisers recognize that the audience for casual online games is expanding to encompass all genders and all ages. Research shows that these players spend more time online and consume less traditional media. Companies that ignore this space miss out on a critical opportunity to reach their target audiences while they’re at their most engaged.

Online Games Attract Women of All Ages

Casual online game sites continue to attract an ever-growing audience of female players who can’t get enough mind-bending puzzle and strategy games. While the total female online gaming audience in August 2008 grew 27 percent versus last year to nearly 43 million visitors, the number of female gamers in the 12-24 and 55-64 age segments grew at a substantially faster rate, reports comScore in its 2008 study of online gaming audiences.

This presents a significant opportunity for advertisers, who have primarily looked to the electronic game industry as an arena to reach young males. The increased interest in online gaming among teenage girls and adult women is encouraging marketers to move more of their ad budgets into the free online gaming space. And it’s not just retail brands that are making the move. Many pharmaceutical advertisers now use online game portals as a platform for reaching female consumers.

What’s more, the online games industry is encouraging the trend by developing gaming content, portals and websites that are geared toward the interests of a female audience. This strategy ensures that the popularity of casual online games among women of all ages will continue to skyrocket in the coming years.

A Passion for Casual Online Games

Not only are millions of women playing casual online games, these women are dedicated players. Adult women are almost twice as likely as men to spend 20 hours per week playing PC games, reports the Consumer Electronics Association (CEA). In fact, a survey conducted by Slingo, a digital interactive entertainment company and thought-leader in the casual games industry, reveals that nearly half of all visitors to the Slingo.com portal play casual games seven days per week. The majority of respondents admitted to playing several different games in one sitting (71.6%) and to playing a particular game more than five times in a row (61.1%).

What does this mean for advertisers? Casual online game sites are among the stickiest entertainment sites on the Web. By tapping into this highly engaged audience, advertisers can connect with consumers more easily than in other advertising platforms where the message is often tuned out.

There are also a variety of innovative ad formats available in the online games space. In addition to rich-media and conventional banner ads, some casual online game sites offer in-game advertising, contest sponsorships, or branded “advergames”. These formats further enhance advertiser brand engagement, providing a tangible return-on-investment for advertisers in comparison with traditional media buys.

The take away: A quickly growing, diverse female audience is turning to casual online game sites to connect with like minded people, make new friends and have fun. Advertisers and media planners stand to win big by purchasing space in these online game destinations.

About Slingo

This article is provided by Slingo.com, a leading online destination for people who enjoy playing games, winning prizes and having fun. In fact, 1 out of every 20 people in the U.S. has played Slingo online. The Slingo website offers free, original online games, downloadable games, and contests with cash prizes, as well as a social-networking community for game players. For more information, please visit http://www.slingo.com/.

R.L. Fielding has been a freelance writer for 10 years, offering her expertise and skills to a variety of major organizations in the education, pharmaceuticals and healthcare, financial services, and manufacturing industries. She lives in New Jersey with her dog and two cats and enjoys rock climbing and ornamental gardening.

 

ESA highlights online games as key future technology


Video gaming has become one of the globes most popular pastimes. Fans say games are often educational, their detractors answer they are anything but. Might ESA have something to learn from gaming? A new Agency study says the answer is yes. www.esa.int